“A recognized paid endorsement by a customer – not a celebrity or public figure – or employee diminishes the authority of the positive review and thereby diminishes its intended influence,” explained Bausman. “It is one thing to use paid reviews to bring attention to a business’ product and its quality; it’s quite telling however to use paid reviews to bring people into your workplace.”
Amazon had set up its fulfillment center ambassador scheme in 2018 as an effort to defend the $1.47 trillion company against growing hostility
— Read on http://www.forbes.com/sites/petersuciu/2022/02/04/amazon-ended-program-that-paid-employees-to-post-positive-comments/
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