Colorizing Sociology: Thorstein Veblen – The Theory of the Leisure Class, 1899

Thorstein Veblen (1857-1929) was an American economist and social scientist. He was born in Wisconsin to Norwegian immigrant parents, where he grew up on a farm. He attended Carleton College in Minnesota and later earned a Ph.D. in philosophy from Yale University.

A Colorized portrait photo of a very young Thorstein Veblen as a young man
1880

Veblen’s most famous work, “The Theory of the Leisure Class,” was published in 1899. It established him as a prominent social critic and brought much attention. In it he critiqued the values and behaviors of the American upper class, arguing that their conspicuous consumption and its association with social status were alienating and detrimental to society.

Veblen believed the upper class, or the what he termed the leisure class,” used their wealth to purchase goods and services solely for the purpose of displaying their wealth and status to others. In other words, they would buy things not because they needed them, but to show off to others.

A close up portrait image of a likely 30 something Thorstein Veblen. In tie and jacket with a goatee beard

Veblen argued that this behavior was not only wasteful, but worrisome for society as a whole. He believed that their conspicuous consumption distracted from more productive and useful activities. Further, he believed it contributed to the reification of economic inequality and social injustice.

Thorstein Veblen sitting looking at the camera contemplatively in a black jacket and tie.
1901

Overall, Veblen’s thoughts on the Leisure Class suggests that our society is structured around the accumulation and display of wealth, rather than the production and distribution of goods and services that meet people’s needs.

Colorized photo of Thorstein Veblen seated, smoking a cigar
1902

A side portrait image of Thorstein Veblen.  Looking at the left side of his face. He has a scruffy beard and is wearing a brown jacket with red tie

Throughout his career, Veblen continued to challenge conventional economic theory and championed the idea that economics was a social science that needed to take into account social and cultural factors. He wrote several other influential books, including “The Theory of Business Enterprise” and “The Instinct of Workmanship and the State of the Industrial Arts.”

Portrait of an older Thorstein Veblen, wearing a brown sports jacket and even darker brown vest with a red tie.  His face sports a goatee beard

Veblen’s ideas had a significant impact on the development of economic sociology and institutional economics. Despite his critical view of the upper class, he never aligned himself with any particular political ideology and remained an independent thinker throughout his life.

Thorstein Veblen sitting on steps staring at the camera with hat on and arms folded

More Readings:

https://www.postbulletin.com/rochester-magazine/a-disturbing-genius-a-visitor-from-another-world

https://doorcounty.net/washington-island-and-thorstein-veblen/

https://thebaffler.com/latest/a-theory-of-thorstein-veblen-robbins

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